Having spent the past 25+ years taking startups to the next level, strategy and marketing-wise, here’s my take on what they are and why startups are great. I love building things. I will not live forever, but perhaps something I’ve built will live on beyond me. While many startups are ...

Talent acquisition is vital for every company. Without employees, a business cannot exist. Without talented employees, a business cannot grow. #1: Great Job Opening Descriptions You need to sell the opportunity and your company. Your job opening descriptions should sell the job. They are NOT job descriptions. Why would someone ...

When determining your financing and Go-to-Market (GTM) strategy, understanding what the opportunities in your market are will impact them in a significant way. Investors want a big piece of the pie. If your market is defined as the entire US consumer market, that’s a big market. If you state you ...

ibuildcompanies.com is pleased to release a free downloadable PDF for anyone interested in the hierarchy of competence. Most people consider themselves above average; when you ask them how they would rate themselves as, say a driver or a parent. However, there is bell curve to the skills and logic would ...

“Hello. My name is Jeanne and I am a brandoholic.” I have suffered from this affliction since a very young age as my grandfather used to redesign company logos for fun and send them to companies with an invoice. Sometimes they actually paid for them. I used to watch him ...

Many companies suffer from what I call “siloing” or the encapsulating of departments as walled gardens where none shall enter. Because no company can effectively execute on any business plan without interdepartmental dependencies, this “siloing effect” predictably kills any effective communication across the company, which in turn means poor execution ...