Illustrations and Imagery

Illustrations and Imagery - by Jeanne Heydecker
Stock imagery is easy to spot and creates a sense of distrust in a visitor since these are not your beautiful employees, not your beautiful office, and certainly not your brand.

I draw illustrations and imagery that match your branding while also accomplishing the ability to make complex and abstract concepts easy for the potential customer to understand.

My experience has helped disrupt the telecom industry by educating major operators worldwide about solar powered telecom infrastructure for rural areas. Many complex and abstract concepts had to made easily understandable to laymen, journalists, and agencies not necessarily well versed in telecom infrastructure and how it works. We started there and educated both from the top (those dealing with policy such as government agencies and multinational non-governmental bodies) and the bottom (services used by the consumer such as digital telephony and broadband internet). By setting education as our primary strategy, our solutions were quickly adopted on five continents.

I have also worked with other telecom companies to launch and open new sales channels for integrated mailboxes, enabling users to read emails, listen to voice mails as .WAV file attachments, and look at faxes as attachments. When a user accessed the same inbox by phone, they could listen to their voice mails, listen to their emails using text-to-speech technology and read their faxes through OCR technology. After launching, Nokia came in and bought the company for $56MM.

Also within manufacturing, I created illustrations to help create a sales channel and educate manufacturers about closed-loop motion control options that can format hard drives to 100,000 tracks per inch. After launching the new product line, the company was bought for $54MM.

Do you want to outsource this type of work so that you can focus on higher level activities? Subscribe today to learn more about building your business and receive a free PDF “Process Plan for Creating Your Own Innovation Program”. Feel free to email us to learn more about how we can help you grow your business.