Jeanne Heydecker takes startups and small business to the next level through strategy, talent acquisition, professional and leadership training and development, organizational restructuring, internet marketing, offline marketing, product and services launches and events management.

Designer. Disruptor. Startup Mentor. Digital Innovator.

Global Selling 101 - ibuildcompanies.com by Jeanne Heydecker

How to Hack Company Growth Like a Superhero

I was discussing the fact that at my last real job, I had grown the company from 129 employees to 455. This is essentially true since I was in charge of the India operations, but it took a lot of work from a lot of dedicated employees making change and ...
What is 360 Marketing and Why Most Fail at It - ibuildcompanies.com by Jeanne Heydecker

What is 360 Marketing and Why You’re Failing at It

Like "Social Media Expert", "360 Marketing" gets bandied about like marketing's prettiest girl at the dance, but she ain't that pretty when her makeup's all smeared, her dress is torn, and she's as drunk as a sailor. This is what happens when your integrated marketing program really isn't one. In ...
Why HR is Critical to Employee Morale, Productivity, and Innovation - ibuildcompanies by Jeanne Heydecker

Why HR is Critical to Employee Morale, Productivity, and Innovation

In a company I worked with in India, we had a town meeting in the office and the CEO updated everyone on the status on the growth and successes of the group of companies we all worked for and congratulated everyone on the great job we'd done moving them forward ...
Women in the Workforce- ibuildcompanies by Jeanne Heydecker

Fixing Broken Teams

I used to work for a large dotcom that wanted to increase their market share in the U.S. All of their revenues came off banner advertising on their site, 90% of which came from North America. Since the company was located in Kolkata, they had only Indian staff - I ...
Always Be Mentoring - ibuildcompanies by Jeanne Heydecker

Bootstrap or Venture Capital? Pros and Cons to Consider

Whenever I am introduced to someone who calls themselves an entrepreneur, they get a cold, dead stare as my response. (You know who you are…) As someone who has devoted most of their career to working in startups, I’ve never heard a successful founder call themselves one, even when others ...
Why I Love Startups

Why I Love Startups

Having spent the past 25+ years taking startups to the next level, strategy and marketing-wise, here’s my take on what they are and why startups are great. I love building things. I will not live forever, but perhaps something I’ve built will live on beyond me. While many startups are ...