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Why HR is Critical to Employee Morale, Productivity, and Innovation - ibuildcompanies by Jeanne Heydecker

Why HR is Critical to Employee Morale, Productivity, and Innovation

In a company I worked with in India, we had a town meeting in the office and the CEO updated everyone on the status on the growth and successes of the group of companies we all worked for and congratulated everyone on the great job we'd done moving them forward ...
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Women in the Workforce- ibuildcompanies by Jeanne Heydecker

Fixing Broken Teams

I used to work for a large dotcom that wanted to increase their market share in the U.S. All of their revenues came off banner advertising on their site, 90% of which came from North America. Since the company was located in Kolkata, they had only Indian staff - I ...
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Always Be Mentoring - ibuildcompanies by Jeanne Heydecker

Bootstrap or Venture Capital? Pros and Cons to Consider

Whenever I am introduced to someone who calls themselves an entrepreneur, they get a cold, dead stare as my response. (You know who you are…) As someone who has devoted most of their career to working in startups, I’ve never heard a successful founder call themselves one, even when others ...
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Why I Love Startups

Why I Love Startups

Having spent the past 25+ years taking startups to the next level, strategy and marketing-wise, here’s my take on what they are and why startups are great. I love building things. I will not live forever, but perhaps something I’ve built will live on beyond me. While many startups are ...
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"How to Hire the Best Talent and Repel the Worst" - buildcompanies.com by Jeanne Heydecker

How to Hire the Best Talent and Repel the Worst

Talent acquisition is vital for every company. Without employees, a business cannot exist. Without talented employees, a business cannot grow. #1: Great Job Opening Descriptions You need to sell the opportunity and your company. Your job opening descriptions should sell the job. They are NOT job descriptions. Why would someone ...
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Adding Client Lifetime Value (LTV) to Your Bottom Line - ibuildcompanies.com by Jeanne Heydecker

Expanding Your Market Opportunities

When determining your financing and Go-to-Market (GTM) strategy, understanding what the opportunities in your market are will impact them in a significant way. Investors want a big piece of the pie. If your market is defined as the entire US consumer market, that’s a big market. If you state you ...
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