Category: Advertising

What is 360 Marketing and Why Most Fail at It - ibuildcompanies.com by Jeanne Heydecker

What is 360 Marketing and Why You’re Failing at It

Like "Social Media Expert", "360 Marketing" gets bandied about like marketing's prettiest girl at the dance, but she ain't that ...
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Always Be Mentoring - ibuildcompanies by Jeanne Heydecker

Bootstrap or Venture Capital? Pros and Cons to Consider

Whenever I am introduced to someone who calls themselves an entrepreneur, they get a cold, dead stare as my response ...
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Adding Client Lifetime Value (LTV) to Your Bottom Line - ibuildcompanies.com by Jeanne Heydecker

Expanding Your Market Opportunities

When determining your financing and Go-to-Market (GTM) strategy, understanding what the opportunities in your market are will impact them in ...
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The Value of Quality Brand Management

“Hello. My name is Jeanne and I am a brandoholic.” I have suffered from this affliction since a very young ...
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"Four Ways to Build Out an Effective Board of Directors" ibuildcompanies.com by Jeanne Heydecker

Why Design Matters

If you’re a product company, it’s endemic in the product. If you're a service company, it’s the entire customer experience ...
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Qualitative and Quantitative Testing - ibuildcompanies.com by Jeanne Heydecker

The Difference Between Qualitative and Quantitative Testing

At Lycos, back when we were #2 after Yahoo!, we did a lot of user testing and it was a ...
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