Category: Advertising

Why Design Matters
If you’re a product company, it’s endemic in the product. If you're a service company, it’s the entire customer experience ...
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The Difference Between Qualitative and Quantitative Testing
At Lycos, back when we were #2 after Yahoo!, we did a lot of user testing and it was a ...
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Develop an Online Advertising Campaign Strategy that Works
Plan and implement an online marketing strategy to generate targeted traffic to the web sites. There are many aspects to ...
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Promoting Your Small Business to Big Companies with No Budget
Okay, so you’ve decided to start a small business. If you’re bootstrapping your project, odds are you don’t have a ...
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The Value of Quality Brand Management
“Hello. My name is Jeanne and I am a brandoholic.” I have suffered from this affliction since a very young ...
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Expanding Your Market Opportunities
When determining your financing and Go-to-Market (GTM) strategy, understanding what the opportunities in your market are will impact them in ...
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