Category: Advertising

Qualitative and Quantitative Testing - ibuildcompanies.com by Jeanne Heydecker

The Difference Between Qualitative and Quantitative Testing

At Lycos, back when we were #2 after Yahoo!, we did a lot of user testing and it was a ...
Read More

Internet Advertising Options - ibuildcompanies.com by Jeanne Heydecker

Develop an Online Advertising Campaign Strategy that Works

Plan and implement an online marketing strategy to generate targeted traffic to the web sites. There are many aspects to ...
Read More

Automating Your Marketing Processes for Free - ibuildcompanies.com by Jeanne Heydecker

Promoting Your Small Business to Big Companies with No Budget

Okay, so you’ve decided to start a small business. If you’re bootstrapping your project, odds are you don’t have a ...
Read More

What is 360 Marketing and Why Most Fail at It - ibuildcompanies.com by Jeanne Heydecker

The Value of Quality Brand Management

“Hello. My name is Jeanne and I am a brandoholic.” I have suffered from this affliction since a very young ...
Read More

Adding Client Lifetime Value (LTV) to Your Bottom Line - ibuildcompanies.com by Jeanne Heydecker

Expanding Your Market Opportunities

When determining your financing and Go-to-Market (GTM) strategy, understanding what the opportunities in your market are will impact them in ...
Read More

Automating Your Marketing Processes for Free

Set Up Your Web Site The first thing most startups do after branding is build a brochure web site, then ...
Read More