fbpx

Designer. Disruptor. Startup Mentor. Digital Innovator.

Category: Branding

What is 360 Marketing and Why Most Fail at It - ibuildcompanies.com by Jeanne Heydecker

What is 360 Marketing and Why You’re Failing at It

Like "Social Media Expert", "360 Marketing" gets bandied about like marketing's prettiest girl at the dance, but she ain't that ...
Read More
Always Be Mentoring - ibuildcompanies by Jeanne Heydecker

Bootstrap or Venture Capital? Pros and Cons to Consider

Whenever I am introduced to someone who calls themselves an entrepreneur, they get a cold, dead stare as my response ...
Read More
Adding Client Lifetime Value (LTV) to Your Bottom Line - ibuildcompanies.com by Jeanne Heydecker

Expanding Your Market Opportunities

When determining your financing and Go-to-Market (GTM) strategy, understanding what the opportunities in your market are will impact them in ...
Read More
What is 360 Marketing and Why Most Fail at It - ibuildcompanies.com by Jeanne Heydecker

The Value of Quality Brand Management

“Hello. My name is Jeanne and I am a brandoholic.” I have suffered from this affliction since a very young ...
Read More
"Five Ways to Kickstart Your Business Development Engine - ibuildcompanies.com by Jeanne Heydecker

Five Ways to Kickstart Your Business Development Engine

Whatever your startup does, you should already have a diversified and hopefully recurring revenue plan in place. I used to ...
Read More
"Four Ways to Build Out an Effective Board of Directors" ibuildcompanies.com by Jeanne Heydecker

Why Design Matters

If you’re a product company, it’s endemic in the product. If you're a service company, it’s the entire customer experience ...
Read More