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Designer. Disruptor. Startup Mentor. Digital Innovator.

Category: Internet Marketing

The Tale of a "Failed" Entrepreneur

The Tale of a “Failed” Entrepreneur

When I moved to India 11 years ago, I had been (somewhat) active on the startup/entrepreneur circuit, engaging with people ...
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Qualitative and Quantitative Testing - ibuildcompanies.com by Jeanne Heydecker

The Difference Between Qualitative and Quantitative Testing

At Lycos, back when we were #2 after Yahoo!, we did a lot of user testing and it was a ...
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Internet Advertising Options - ibuildcompanies.com by Jeanne Heydecker

Develop an Online Advertising Campaign Strategy that Works

Plan and implement an online marketing strategy to generate targeted traffic to the web sites. There are many aspects to ...
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Automating Your Marketing Processes for Free - ibuildcompanies.com by Jeanne Heydecker

Promoting Your Small Business to Big Companies with No Budget

Okay, so you’ve decided to start a small business. If you’re bootstrapping your project, odds are you don’t have a ...
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Questions to Ask Yourself Before Launching Online Services in the Developing World

Questions to Ask Yourself Before Launching Online Services in the Developing World

There are at least one billion people on this planet with no access to electricity or telecommunications. There are at ...
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What is 360 Marketing and Why Most Fail at It - ibuildcompanies.com by Jeanne Heydecker

The Value of Quality Brand Management

“Hello. My name is Jeanne and I am a brandoholic.” I have suffered from this affliction since a very young ...
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