Category: Sales Literature and Collateral
What is 360 Marketing and Why You’re Failing at It
Like "Social Media Expert", "360 Marketing" gets bandied about like marketing's prettiest girl at the dance, but she ain't that ...
Expanding Your Market Opportunities
When determining your financing and Go-to-Market (GTM) strategy, understanding what the opportunities in your market are will impact them in ...
The Value of Quality Brand Management
“Hello. My name is Jeanne and I am a brandoholic.” I have suffered from this affliction since a very young ...
Five Ways to Kickstart Your Business Development Engine
Whatever your startup does, you should already have a diversified and hopefully recurring revenue plan in place. I used to ...
The Tale of a “Failed” Entrepreneur
When I moved to India 11 years ago, I had been (somewhat) active on the startup/entrepreneur circuit, engaging with people ...
Are There People You Know Who Should Be Reading These Articles?
I have been writing posts about business, leadership, marketing and startups for quite a few months now and would love ...