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Designer. Disruptor. Startup Mentor. Digital Innovator.

Category: Sales Literature and Collateral

What is 360 Marketing and Why Most Fail at It - ibuildcompanies.com by Jeanne Heydecker

What is 360 Marketing and Why You’re Failing at It

Like "Social Media Expert", "360 Marketing" gets bandied about like marketing's prettiest girl at the dance, but she ain't that ...
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Adding Client Lifetime Value (LTV) to Your Bottom Line - ibuildcompanies.com by Jeanne Heydecker

Expanding Your Market Opportunities

When determining your financing and Go-to-Market (GTM) strategy, understanding what the opportunities in your market are will impact them in ...
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What is 360 Marketing and Why Most Fail at It - ibuildcompanies.com by Jeanne Heydecker

The Value of Quality Brand Management

“Hello. My name is Jeanne and I am a brandoholic.” I have suffered from this affliction since a very young ...
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"Five Ways to Kickstart Your Business Development Engine - ibuildcompanies.com by Jeanne Heydecker

Five Ways to Kickstart Your Business Development Engine

Whatever your startup does, you should already have a diversified and hopefully recurring revenue plan in place. I used to ...
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The Tale of a "Failed" Entrepreneur

The Tale of a “Failed” Entrepreneur

When I moved to India 11 years ago, I had been (somewhat) active on the startup/entrepreneur circuit, engaging with people ...
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Top Four Mistakes Why Entrepreneurs Fail - ibuildcompanies.com by Jeanne Heydecker

Are There People You Know Who Should Be Reading These Articles?

I have been writing posts about business, leadership, marketing and startups for quite a few months now and would love ...
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