Category: Web Design and Development
What is 360 Marketing and Why You’re Failing at It
Like "Social Media Expert", "360 Marketing" gets bandied about like marketing's prettiest girl at the dance, but she ain't that ...
Bootstrap or Venture Capital? Pros and Cons to Consider
Whenever I am introduced to someone who calls themselves an entrepreneur, they get a cold, dead stare as my response ...
The Value of Quality Brand Management
“Hello. My name is Jeanne and I am a brandoholic.” I have suffered from this affliction since a very young ...
Why Design Matters
If you’re a product company, it’s endemic in the product. If you're a service company, it’s the entire customer experience ...
The Tale of a “Failed” Entrepreneur
When I moved to India 11 years ago, I had been (somewhat) active on the startup/entrepreneur circuit, engaging with people ...
The Difference Between Qualitative and Quantitative Testing
At Lycos, back when we were #2 after Yahoo!, we did a lot of user testing and it was a ...