Dec 2024 – Mar 2025
Chicago, IL USA
Singapore
Chief Strategy Officer
Pune Area, India
Lead a complete update of iPlace Academy courseware: scoring rubrics, assessments, worksheets, and presentations while decreasing duration of programming by 50% to get trainees onto the work floor in 4 weeks.
Pushed continuous innovation within the company by acting as chief mentor for all internal startups testing several business models for expanding our services and markets.
Gamified the performance management system through a complete reorganization of the workfloor. As a result, salary increases and promotions were automated and required no appraisals or management intervention. Check it out here: http://ow.ly/EzQ730mYyhj
Awards:
Dec 2012 – May 2015
McLean, Virginia and Pune, India
Launched ecommerce website that provided local candidate resumes for U.S. small and medium sized businesses.
Designed and built a new office triple the size of our previous space. Due to massive growth, new annex was required to accommodate 160+ new recruiters within six months.
Sannam S4
Head of Marketing
May 2012 to Dec 2012
New Delhi Area, India
Wrote, designed, and produced rebranded Sannam S4 web site in 8 weeks.
Developed PDF sales literature to serve clients 24/7, while creating the bridge towards a web-centric approach to marketing, increasing reach by 218% and decreasing costs by 87%.
Deployed a Sales & Marketing Summit to train all department heads in social media, cross-selling, client retention best practices, and online marketing principles. This summit increased inbound queries via social media from 0% to 38% of sales source mix, increasing revenue by 40% in six months.
Identified and expanded into new source markets and new target countries for market entry.
Launched partnerships with professional and trade organizations, MNCs, and other strategic alliances, including the 5th largest accounting firm worldwide.
Managed international and domestic trade shows in Asia, Africa, Europe and North and South America, significantly decreasing the average cost per square meter due to implementing best practices/planning.
Developed requirements documents, designed user interfaces, and content for online network planning tool for sales purposes, that was then re-purposed for use internally by RF planning teams worldwide.
Directed an international PR team and garnered the following awards:
Jun 2008 – May 2009
Gurgaon, India
Through direct supervision and training, increased the quantity and quality of inbound links.
Upgraded the haphazard email marketing programming, organizing the schedule and overseeing content direction, increasing OR by 58% and CTR by 80%.
Interacted with clients in U.S., Canada, Costa Rica and United Arab Emirates, increasing client LTV by 80%.
Marketing Group Leader
Jul 2007 to Jun 2008
Kolkata Area, India
July Reengineered the email marketing program, increasing open rates from 2% to 28% in six months. Launched a companion blog that increased click-throughs from 6,000 per week to over 70,000.
123Greetings.com became comScore’s 8th fastest gaining property by December 2007 and had reached 4th by February 2008.
Tested widgets and social network concepts, integrating them into the new web site design and functionality.
Created a new reciprocal links program that increased the percentage of traffic from higher quality sites by 68%.
Acted as spokesperson in the U.S. for TV, print and radio.
Director of Marketing, Internet Services
May 2006 – Feb 2007
Greater Chicago Area
Rebranded organization through branding redesign, web site redesign and internet marketing strategy.
Produced internal blogs, forums, and podcasts for use in training forensics staff.
Maintained search engine optimization, making changes where necessary, to maintain first listing status on Google and upgraded listing to #2 on Yahoo for “computer forensics Chicago”.
Created three-part ads for industry-related email newsletter that increased visibility and engagement, and doubled the number of clients in three months.
Indian Prairie School District
District Coordinator, Web Services
Aurora, IL USA
Developed Active Server Pages using VBscript connected to a SQL Server database, enabling more staff to add content to the web sites with full moderation, list and detail pages.
Public speaker for the District at national and state professional conferences in K-12 education.
2003: Speaker at Illinois Association of School Boards 71st Annual Conference: “Making the Most of Your Web Site”
Co-Founder and Vice President
Jul 2000 to Jun 2002
Greater Chicago Area
Managed the development of BuzzWare™, database-enabled interactive modules for web sites, designing the site architecture, user interface, and workflow, launching the beta version in 8 months using only interns.
Single-handedly developed alpha versions of BuzzBios, BuzzPR, BuzzJobs, and BuzzDocs using ASP, Javascript & VBscript with SQL Server as part of beta development.
Planned and implemented the branding, website and web marketing for BuzzWare.
Web Communications Manager
Oct 1999 to Jul 2000
Waltham, MA USA
Launched the Mercury™ series, the world’s smallest closed-loop motion controllers, expanding into more lucrative markets and opening up new sales channels.
LYCOS
Jan 1999 – Aug 1999
Williamstown, MA
Established that 90% of traffic came from less than 5% of members, and developed programs to keep those members.
Was part of the team that invented the “pop up window”, with Ethan Zuckerman and Don Kosak.
Telekol Corporation
Marketing Product Manager
Aug 1996 to Dec 1998
Waltham, MA