Okay, so you’ve decided to start a small business. If you’re bootstrapping your project, odds are you don’t have a lot of money to spend on marketing. Been there, done that. One thing I learned a long time ago (and I am repeating myself again and again because it is ...

I was discussing the fact that at my last real job, I had grown the company from 129 employees to 455. This is essentially true since I was in charge of the India operations, but it took a lot of work from a lot of dedicated employees making change and ...

Like "Social Media Expert", "360 Marketing" gets bandied about like marketing's prettiest girl at the dance, but she ain't that pretty when her makeup's all smeared, her dress is torn, and she's as drunk as a sailor. This is what happens when your integrated marketing program really isn't one. In ...

In a company I worked with in India, we had a town meeting in the office and the CEO updated everyone on the status on the growth and successes of the group of companies we all worked for and congratulated everyone on the great job we'd done moving them forward ...

I used to work for a large dotcom that wanted to increase their market share in the U.S. All of their revenues came off banner advertising on their site, 90% of which came from North America. Since the company was located in Kolkata, they had only Indian staff - I ...

Whenever I am introduced to someone who calls themselves an entrepreneur, they get a cold, dead stare as my response. (You know who you are…) As someone who has devoted most of their career to working in startups, I’ve never heard a successful founder call themselves one, even when others ...