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Jeanne Heydecker takes startups and small business to the next level through strategy, talent acquisition, professional and leadership training and development, organizational restructuring, internet marketing, offline marketing, product and services launches and events management.

Designer. Disruptor. Startup Mentor. Digital Innovator.

Women in the Workforce- ibuildcompanies by Jeanne Heydecker

Women in the Workplace

I have found in my experience that it is far easier as a woman to bootstrap a company than pitch for funding because so few investors put money into women-led companies. You are also seeing very few women working in the VC sector, citing toxic working environments, essentially being a ...
Always Be Mentoring - ibuildcompanies by Jeanne Heydecker

Always Be Mentoring

Whenever I join a team, I typically meet everyone for one-on-one conversations. I'll ask them about their work, what they would really like to be doing and where their interests lie outside of work (some of the most boring people you know at work have the most interesting lives outside ...
Maximize Team Performance - ibuildcompanies.com by Jeanne Heydecker

Maximize Team Performance

Appraisals and performance management programs are time consuming and don't necessarily bring you any tangible results. We've tried simple forms with a list of attributes to measure, 360 appraisals, psychometric testing, the works. They can be extremely biased, even outright discriminatory. These meetings are emotionally charged and the listeners only ...
How to Get Hired in Marketing at an International Company

How to Get Hired in Marketing at an International Company

I am always interviewing people for various positions within Marketing departments. I am usually disappointed in the quality of candidates HR was coming in with. I warned my managers that I was going to ask for my 15 minutes back if they wasted my time with a stupid interview. If ...
Top Four Mistakes Why Entrepreneurs Fail - ibuildcompanies.com by Jeanne Heydecker

Are There People You Know Who Should Be Reading These Articles?

I have been writing posts about business, leadership, marketing and startups for quite a few months now and would love it if you could forward it people who you think could best use this information to build their startups and learn more about building a sustainable business. You can use ...
"How to Make Videos Go Viral" - ibuildcompanies.com by Jeanne Heydecker

How to Work with No Money by Mentoring Interns

When my co-founder and I started a web design company in Chicago in 2000, we had very little money, even though he wanted to go pitch every Silicon Valley investor on what he thought was the next big thing - local events. We even developed a really crappy pitch deck ...